POP CULTURE PHENOMENA

Costa Communications has been instrumental in the publicity and marketing success of several ventures ranging from feature film music to magazine print.  With an ever-expanding client list, Costa Communications continues to extend its imagination and creative energy across a wide variety of innovative projects while bolstering the accomplishments of its business partners.  Costa Communications’ assignments include:   

MUSIC IN MOVIES

THE PASSION OF THE CHRIST

§         For this hugely-controversial and popular movie, Costa Communications directed spotlights onto film score composer John Debney, landing him a spot performing with a full orchestra on NBC's "The Tonight Show."

§         This caught the attention of other national shows, and Costa Communications secured John Debney an appearance on "The Today Show."

§         The popularity of his music created by Costa Communications allowed John Debney's music to be translated into his own THE PASSION OF THE CHRIST Symphony, premiering with special choral and instrumental soloists in Rome, Italy. 

§         Costa Communications campaigned for and won an Academy Award nomination of John Debney's PASSION score.

THE MATRIX RELOADED and X2

§         For these box-office hits, Costa Communications garnered national media attention, for the film score composers Don Davis (THE MATRIX RELOADED) and John Ottman (X2), including cover stories in trade publications such as The Hollywood Reporter, “MIX” and “E. Q.” and consumer press publications such as “Premiere” magazine and features in Los Angeles Times and New York Times.

§         Costa Communications also secured sponsorship deals through various music manufacturing companies including Yamaha and Apple, which saved the composers thousands of dollars through use of free product.

§         Costa Communications sent hundreds of CDs to industry professionals, such as music directors and supervisors, in an effort to garner additional work for the composers. 

§         Costa Communications also coordinated album press on behalf of the composers for Maverick Records (THE MATRIX RELOADED) and Superb Records (X2).

THE SHIPPING NEWS and MOULIN ROUGE!

§         Costa Communications campaigned for award consideration on behalf of these clients.

§         For Miramax’s THE SHIPPING NEWS, Costa Communications produced a (Milan Records) CD release party featuring a Celtic band performing Christopher Young’s score at an Irish Pub in Los Angeles where members of the Academy, Hollywood Foreign Press Association and music press were invited.  Costa Communications also set up screenings for voting members of the Academy including a question and answer session with the composer.

§         Costa Communications conducted a press and award campaign for the MOULIN ROUGE! (20^th Century Fox) film score by Craig Armstrong while also supporting his new CD release “As if to Nothing” (Astralwerks Records).

RECORD LABELS

UNIVERSAL RECORDS

THUMP RECORDS

§         Costa Communications began working with the fledgling label and through public relations and marketing efforts the label now reigns as one of the most successful labels distributed by Universal Records.

§         Known as the “Party Label” and the “Old School” originator, this label has become the leader in the area of Hispanic performers and has built a reputation as a leader in Hip-Hop, Techno, Dance and Oldies with guidance from Costa Communications.

§         Costa Communications marketed “Old School” music as synonymous with Thump Records garnering a cover story in “Billboard Magazine” depicting Thump Records as the pioneers of Old School.

§         With the marketing efforts of Costa Communications, Thump Records’ Old School album sold over 500,000 copies and reached gold standings.  

GNP CRESCENDO RECORDS

§         Costa Communications took the nation’s oldest independent record label, GNP Crescendo, and made it a viable contender in releasing feature film soundtracks.

§         The innovative marketing presentations that Costa Communications created for GNP Crescendo aided in acquiring a series of soundtrack contracts with Paramount Pictures.

PUBLISHING

“LOWRIDER MAGAZINE”

§         The growth of this magazine can be directly attributed to Costa Communications’ image conscience publicity aimed at highlighting the product’s quality and viability as an automobile magazine. 

§         Through Costa Communications’ marketing efforts the publication went from a circulation of 40,000 to more than 300,000 and became the number one selling automotive magazine on newsstands.

§         Costa Communications was influential with the branding of this magazine and acquiring a licensing deal with Hot Wheels^© who developed a series of lowrider vehicle toy cars.

§         Costa Communications was instrumental in making “Lowrider Magazine” known to the general public by securing lowrider appearances on MTV music videos, public services announcements, feature films and Jay Leno even arrived in one on The Tonight Show.

§         The publicity success garnered by Costa Communications created such growth, making “Lowrider Magazine” attractive to major publisher Primedia, which bought the magazine for an eight-figure amount. 

TERRORISM SURVIVAL HANDBOOK

§         Author Bazzel Baz, a former CIA agent, counter-terrorism officer and current screenwriter, wrote Terrorism Survival for Families in 1985, but it was not until Costa Communications’ promotional and marketing efforts did Baz’s career flourish.

§         Costa Communications garnered exposure for Baz and expanded, upgraded, renamed and republished the terrorism booklet so that the public could have access to the Terrorism Survival Handbook.

§         Promotion of Baz as an expert in terrorism survival has made him a recurring commentator on MSNBC, CNN and CBS, as well as numerous publications.

§         Through Costa Communications marketing Baz as an expert on terrorism and CIA operations, Baz was retained by CBS’ The Agency as an associate producer and technical advisor.