Costa Communications

Costa Communications works with clients on creating a unique company image to delineate the marketplace and define target audiences. Together, Costa and the client identifies both short and long-term public relations goals and carefully creates an effective publicity strategy. Costa Communications coordinates with media contacts to place stories that communicate both the image and information that the client would like to convey. Costa will also prepare clients for interviews to ensure that their message is effectively communicated, as well as support clients through the interviews.

Æ Press Kits, News Releases & Publicity Stills: Costa Communications develops and writes news releases, media alerts, items, biographies, fact and credit sheets, promotional kits and speeches. If a client’s campaign requires photos, Costa’s relationship with talented photographers, as well as make-up artists and clothing stylists, ensure the best possible visual results.

Æ Electronic Press Kits, TV Satellite and Radio Tours: Costa Communications can arrange for a television satellite tour that allows clients to be interviewed by major nationwide market affiliates, in just a couple of hours. Costa uses major radio network and syndicate contacts to book clients on radio tours and syndicated programs. Additionally, Costa Communications produces Electronic Press Kits (EPKs) for corporate and industry clients.

Æ Promotions: Costa Communications offers a range of experience in marketing and special event promotions that are designed to enhance clients' image and promote their scope of services and products. From idea to implementation, Costa Communications’ promotional campaigns provide a creative edge that distinguishes Costa’s clients.

Æ Radio: Radio is an effective communication medium that targets specific audiences. Since the average American listens to more than 3 hours of radio per day, and receives more news from radio than any other medium, through strategic targeting by Costa Communications, this outlet can successfully reach a vast audience.

Æ Online Publicity, Promotions & Advertising: Costa Communications offers online publicity and promotional services designed to drive traffic to clients’ websites and/or to complement traditional print and broadcast campaign with appearances in chatrooms, forums/auditoriums and interviews with webzines. Furthermore, Costa can guide clients through the world of banner advertising and successfully use news groups to target their audience. Also, for the standard commission fee, Costa Communications can buy Internet advertising for clients and manage the weekly reports tracking exposures and click-through.

Æ Monthly Reports & Clips: Every month Costa Communications sends clients a comprehensive report detailing the activity and status for every segment of the publicity campaign. Additionally, Costa provides a compilation of clippings from newspaper articles, magazine covers and column items that the client was featured in. For large, national campaigns, Costa implements the services of Burrelle’s Information Services, Radio and TV Reports, Lexis-Nexus and Tracking Vocus.